Harry Potter and the Cursed Child Billboard Apparates in Times Square | Playbill

Broadway News Harry Potter and the Cursed Child Billboard Apparates in Times Square The ad was unveiled on September 1, 2017—the very day the first scene of the play takes place.
Harry Potter and the Cursed Child Marc J. Franklin

As Harry Potter and the Cursed Child prepares for its spring 2018 Broadway bow, the highly anticipated play has unveiled its billboard in Times Square. Take a look at the full two-piece ad below.

The two-part play, penned by Jack Thorne, director John Tiffany, and the original series' author J.K. Rowling, will begin performances in March 2018 at the Lyric Theatre, which is currently undergoing renovations to house the show. Opening night is set for April 22.

Reprising their roles from the West End premiere are Jamie Parker and Noma Dumezweni, who won Olivier Awards for their performances as Harry Potter and Hermione Granger, respectively, as well as Paul Thornley as Ron Weasley, Olivier winner Anthony Boyle as Scorpius Malfoy, Poppy Miller as Ginny Potter, Sam Clemmett as Albus Potter, and Alex Price as Draco Malfoy.

Tickets will go on sale October 12 to Ticketmaster Verified Fan members; a required registration period for the program will take place October 1–5.

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Harry Potter and the Cursed Child Marc J. Franklin

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